Google is warning builders that app reviews may take seven days or more as a results of work time table adjustments at the company. That means original app submissions will inspect delays, and even some updates may take longer to wade thru in the occasion that they happen to trigger a manual review.
The original warning on the Google Play Console.
Last year, Google urged a “buffer period” of at least three days for builders to plan for, though it later updated Play Console documentation to state that apps reviews can take up to 7 days or more in exceptional cases. These being exceptional times that we now live in, that 7-day window has apparently been extended to all app reviews.
We ought to explain, Google is no longer always totally clear about what exactly triggers an app review. While all original app submissions require one, updates for particular categories of apps (cherish those targeting adolescents) also trigger a manual review. On the opposite hand, sometimes app updates in other benign categories have been known to trigger reviews, and there may be no longer always any apparent rhyme or reason.
We have reached out to Google for more information, and we will ensure that to update our coverage if we hear more. In the meantime, builders ought to factor these extra delays into their planning.
A Google spokesperson equipped us with the following statement after publication:
“Due to adjusted work schedules at this time, we are currently experiencing longer than usual review times. While the situation is currently evolving, app review times may fluctuate, and may take 7 days or longer.”