Newton Mail will be saved by fans after it was saved, and shut down again, by Essential
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Newton Mail will be saved by fans after it was saved, and shut down again, by Essential

Newton Mail is returning to lifestyles once again beneath fresh possession, marking the surprising third lifestyles for the premium email app. Newton Mail was originally way to shut down on April 30th after Essential — which beforehand owned the service — shut down earlier this year. But in the latest area twist in the long-running history of the application, instead of shutting down again, Newton Mail has been provided from Essential by a pair of fresh owners: Maitrik Kataria and Justin Mitchell.

Neither of the 2 are fresh to the software space; Kataria — who’ll be taking over as Newton Mail’s fresh CEO — is a product designer at a software development called Simform, while Mitchell is the founder of the SoFriendly design agency, in addition to running a messaging app called Yac. The 2 absolutely acknowledge in a letter announcing their fresh possession that they’re no longer a “successfully-funded VC backed company” or looking for assets to mine. They’re upright astronomical fans of Newton Mail (so distinguished so that Mitchell had actually tried to reach out to the company when it had first shut down back in 2018 to are trying to save it himself.)

In the brief term, the purchase will seemingly be business as usual for Newton Mail customers. The service will mild charge $50 per year to exercise, and the same apps will continue to work as they have in the past.

Kataria and Mitchell have astronomical ambitions for the latest reincarnation of Newton Mail, although. First off, the 2 are promising that must mild their attempt at running Newton Mail fail, they’ll “begin-source Newton and find a way for self-hosted servers to give a enhance to the product indefinitely,” so that customers who continue to depend on (and pay for) the service won’t be left fully in the lurch.

The 2 are also promising better communication and customer give a enhance to for customers — including fixing the bugs and crashes that fresh plague the software. After that, the goal is to start rolling out fresh features “within three to six months,” including a fresh dark mode. The fresh Newton Mail is also promising a revamped privacy coverage that will assist given customers better retract watch over over their data and paddle towards GDPR compliance.

To sweeten the deal for subscribers, the pair is also offering three free months of service for fresh customers, a 20-p.c bargain for lapsed subscribers who want to give Newton Mail another shot, and a referral program for fresh customers.

Originally launched beneath the name CloudMagic in 2013 as a free alternative to the native Gmail app, the app that would turn into Newton Mail looked to stand out from the crew with an emphasis on great-fast search. It may possibly then steadily expand to assorted platforms (including Mac, Android, Android Wear and the Apple Watch) over the years, earlier than relaunching beneath the fresh Newton Mail branding in 2016. The switch to turn into Newton Mail would search for the company’s apps overhauled with fresh features (adore snoozing emails, read receipt give a enhance to, and the option to schedule emails later), and a pricier annual subscription of $50 per year.

Despite that fresh rate, Newton would continue to grow, adding interesting fresh functionality adore automated inbox sorting and a native Windows 10 app, making it one in all the solely email applications accessible with apt disagreeable platform give a enhance to across Apple, Microsoft, and Google’s various operating methods.

Unfortunately, due to the straightforward fact that it’sreallydemanding to make money off of email applications and services and products when free alternatives adore Outlook, Gmail, Edison, Spark, and any determination of assorted free apps exist, Newton founder Rohit Nadhani announced that the service may perhaps be shutting down in September 2018.

Somehow, although, that wasn’t the finish for Newton: upright a few months later, Essential would win the shuttered email application. Essential would go on to resurrect Newton Mail in February 2019 — one in all the last commercial products that it may possibly present after the relative flop of its solely smartphone, the Essential PH-1. The Essential purchase would unusual to be a brief stay of execution for Newton, nonetheless: when Essential announced that it may perhaps be shutting down in February 2020, Newton Mail was way to halt up store yet again.

It’s hard to say whether or no longer Kataria and Mitchell will seemingly be able to succeed in turning Newton Mail into a viable business where so many others — including original Newton Mail founder Rohit Nadhani, who shut down the service originally after being unable to “successfully figure out profitability & increase over the long accelerate” — have failed.

Fifty dollars per year is mild a astronomical ask for an email app that upright accesses existing services and products, and while the changes and enhancements that the duo looks to enact with the fresh company sound adore welcome ones, Newton Mail will seemingly face an uphill battle to convince customers to take another chance on it. Level-headed, if there’s one thing the seven-year history of Newton Mail has shown, its to by no means rely this particular service out till its actually dead.

Correction:Newton Mail prices $50 per year, no longer $50 per 30 days as one instance in this article originally read. We feel sorry about the error.