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Panera Bread is launching a espresso subscription for $8.ninety nine a month
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Panera Bread is launching a espresso subscription for $8.ninety nine a month


Panera Bread’s scorching espresso and an everything bagel

Panera Bread

Panera Bread customers can soon drink as remarkable of the chain’s espresso and tea as they want, all for $8.99 per 30 days.

The subscription program launching on Thursday comes after the sandwich chain overhauled its breakfast and espresso offerings last year with new choices adore wraps. Iced espresso and scorching tea will also be included in the program, which is part of Panera’s loyalty program.

The low monthly value of espresso subscription programs offers restaurants an easy way to trap in customers and convince them to change their breakfast habits.

Restaurant Brands International’s Burger King began a espresso subscription program a year ago after it revamped its contain espresso alternative. Customers pay $5 a month for limitless espresso as the burger chain tries to gain an edge over breakfast rivals adore McDonald’s.

Panera CEO Niren Chaudhary said that subscribers’ monthly visits in test markets increased from about four to more than 10. Meals sales increased 70% with those customers. Nearly a quarter of subscribers were new members to Panera’s loyalty program.

The privately held sandwich chain, which is owned by Krispy Kreme’s parent JAB Holding, does no longer expose financial results.

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