Since the debate between the hard and soft pronunciation of the G in GIF began, we here atSnacktakuhave been waiting for the J.M. Smucker Company to work out how to tap into the argument to promote Jif peanut butter. We are pleased to memoir that our wait is over.
Moral in time for National Peanut Butter Lover’s Day on March 1, a totally legitimate holiday that’son a internet online page online and everything, Jif has teamed up with GIF host Giphy for a artful if a bit late “Jif Vs. GiF” marketing campaign. Giphy is doing what it does ideally suited,hosting a series of Jif-themed GIFs. Meanwhile, Jif is selling arestricted-version 40-ounce jar of peanut butter on Amazonwith a special double-sided label that clears up the total debate. Or at least makes the hard G other folks feel a puny better.
That suitable there’s 5 dollars of peanut butter in a 10-dollar jar. It’s too bad Amazon doesn’t reinforce animated GIFs in its product listings. Be anxious no longer, Jif has a spinning jarover at the campaign’s internet online page online.
Great job, J.M. Smucker Company. It’s accurate to gapeJPEG Interchange Format peanut butter taking a stand.