Back in the 90s, around the time of the Saturn,Sega had the greatest console mascot of all time: Segata Sanshiro, a man who wanted you to take hang of Sega, and would absolutely make you eat shit in case you didn’t. Now, in 2020, his son is taking his place.
First, some background. Here’s Segata Sanshiro in action back in the 90s:
Segata was played byKamen Rider’sHiroshi Fujioka, who’s now 74, so stepping up to replace him as part of Sega’s 60th birthday celebrations is his actual real-existence son, Maito Fujioka.
Where the father received you over with brute pressure, the son shall win you over with…whatever he is winning each person over with here. Having his dad’s Judo shirt (Segata was based on a fighter from an venerable Kurosawa movie) draped over his shoulders care for a cape is certainly helping with that.