Tim Cook Addresses George Floyd’s Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S….
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Tim Cook Addresses George Floyd’s Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S….

Amid unrest in a lot of U.S. cities following last week’s killing of George Floyd by police in Minneapolis, Apple CEO Tim Prepare dinner has shared an internal memo with staff (viaBloomberg) addressing the pain that many are feeling and urging others to commit “to creating a higher, more suitable world for everyone.”

Prepare dinner also announced that Apple is making donations to several teams challenging racial injustice and protecting human rights, and is also matching two-for-one all employee donations made via Benevity during the month of June.


Apt now, there may be a pain deeply etched in the soul of our nation and in the hearts of tens of millions. To stand together, we must always stand up for one another, and acknowledge the fear, damage, and outrage rightly provoked by the mindless killing of George Floyd and a for grand longer history of racism.

That painful past is silent point to today — now not solely in the kind of violence, but in the everyday experience of deeply rooted discrimination. We gape it in our criminal justice gadget, in the disproportionate toll of disease on Black and Brown communities, in the inequalities in neighborhood products and providers and the educations our children receive. Whereas our laws have changed, the reality is that their protections are silent now not universally applied.

We’ve viewed progress since the America I grew up in, nonetheless it’s similarly accurate that communities of color continue to endure discrimination and trauma.

I have heard from so many of you that you are feeling afraid — afraid in your communities, afraid in your daily lives, and, most cruelly of all, afraid in your maintain skin. We can have no society rate celebrating until we can guarantee freedom from fear for each person who offers this country their care for, labor and life.

At Apple, our mission has and always would possibly be to create expertise that empowers of us to change the sector for the upper. We’ve always drawn strength from our diversity, welcomed of us from every walk of life to our stores around the sector, and strived to get an Apple that is inclusive of everyone.

Nevertheless together, we must always manufacture more. Today, Apple is making donations to a alternative of teams, including the Equal Justice Initiative, a non-income dedicated to challenging racial injustice, ending mass incarceration, and protecting the human rights of the most vulnerable of us in American society. For the month of June, and in honor of the Juneteenth holiday, we’ll also be matching two-for-one all employee donations via Benevity.

To create change, we have to reexamine our maintain views and actions in gentle of a pain that is deeply felt but too usually disregarded. Complications with human dignity is now not going to abide standing on the sidelines. To our colleagues in the Black neighborhood — we gape you. You matter, your lives matter, and you are valued here at Apple.

For all of our colleagues hurting fair now, please know that you are now not alone, and that we have resources to reinforce you. It’s more important than ever to talk to one another, and to find healing in our general humanity. We also have free resources that can assist, including our Employee Assistance Program and mental health resources you can learn about on the Of us plight.

Right here’s a 2d when many of us may want nothing more than a return to normalcy, or to a status quo that is solely comfortable if we avert our gaze from injustice. As sophisticated as it may be to admit, that need is itself a sign of privilege. George Floyd’s death is shocking and tragic proof that we must always aim far increased than a “normal” future, and get one that lives up to the absolute most realistic ideals of equality and justice.

In the phrases of Martin Luther King, “Each society has its protectors of status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our very survival relies on our ability to stay awake, to adjust to unique ideas, to remain vigilant and to face the challenge of change.”

With every breath we take, we must always commit to being that change, and to creating a higher, more suitable world for everyone.


With the unrest escalating to vandalism and looting in some areas, Apple has viewed a alternative of stores affected, and the company has temporarily closed some of its U.S. stores suitable days after reopening them as health-related restrictions have eased in many areas.

Apple issued a brief statement to9to5Macacknowledging that it was keeping a alternative of its stores closed today, but ongoing protests and disturbances may power Apple to grasp some locations, particularly those that have been significantly damaged, closed for longer.

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